The aforementioned Third Division hiatus lasted only two seasons before the club was promoted back to the Second Division as runners-up in 1970–71. This spell also saw Fulham invited to the Anglo-Italian Cup, which saw the club draw four out of four games in two appearances in tournament between 1972 and 1974. Thus started of a period of high-profile signings for the club under Alec Stock in the mid-70s, including Alan Mullery and Bobby Moore. The reward of this was their only ever FA Cup final in 1975, having won their first semi-final in five attempts. The club then lost to West Ham in the final. This gained the club qualification to another European tournament, the Anglo-Scottish Cup, where they made the final, losing to Middlesbrough.
That run in the FA Cup saw the setting of an improbable record, that of the most games needed to reach the final, Fulham playing eleven games including replays. In the build-up to the twelfth game, the Wembley final, Tony Rees and The Cottagers released a single, "Viva el Fulham" (based on Manolo Escobar's "Y viva España") which is still played (and occasionally chanted) at Fulham games. It reached #46 in the Pop Charts in 1975. The club set another record in the '70s when they took part in the first ever British league game to be played on a Sunday against Millwall F.C. in 1974, which was staged at The Den.
George Best played forty-seven times for the club in the 1976–77 season. Rodney Marsh, who having grown up with Fulham in the 1960s went on to play First Division football and play for England, rejoined the club in the same season, playing only sixteen games. This capped one of the most successful eras in Fulham history.
The hangover from this meant the club were relegated again after winning only eleven in forty-two in the 1979–80 season, which saw Bobby Campbell's sacking to be replaced by Malcolm Macdonald. With a strong squad during his 1980–84 period in charge (with players such as Ray Houghton, Tony Gale, Paul Parker, Gerry Peyton and Ray Lewington), they won promotion again in 1981–82 back to the Second Division; although the promotion was overshadowed by the suicide of defender Dave Clement a few weeks before promotion was sealed.
In 1980, Fulham founded the rugby league club that is now Harlequins Rugby League designed to be an extra stream of income for the football club. Then called 'Fulham Rugby League', they played at Craven Cottage until moving away from the parent club in 1984.
Fulham narrowly missed out on back-to-back promotions to the First Division, losing 1–0 to Derby away on the last day of the 1982–83 season – although the match was abandoned after eighty-eight minutes due to a pitch invasion. The side which had shown so much promise was gradually sold off and broken up as the club had debts to pay off, so it was little surprise when the club were relegated again to the Third Division in 1986. The club nearly went out of business in 1987 and the same year saw the break-down of an ill-advised merger attempt with QPR. It was only the intervention of ex-player Jimmy Hill that allowed the club to stay in business as a re-structured 'Fulham FC 1987 Ltd.' In 1987 the club took part in what was one of the longest penalty shoot-outs recorded – it needed twenty-eight spot kicks to sort out a winner between them and Aldershot following a Freight Rover Trophy match.
In 1992 the foundation of the Premier League saw Fulham's division of the time, the Third Division, re-named the Second Division. However the club were relegated from that to the new Third Division after a poor 1993–94 season, seeing the club in the basement of the Football League, with Ian Branfoot appointed as new manager.
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